» Small Business Survey by Deluxe Reveals Snapshot of Social Media Savvy Entrepreneurs
Deluxe Corporation (NYSE:DLX) recently announced the results of a new small business survey, answered by more than 500 respondents through PartnerUp, the first, and one of the largest online social networks for small business owners and entrepreneurs. The Deluxe survey results reveal a glimpse into the modern face of today’s small business owner across America.
Deluxe’s survey reflects a snapshot of today’s social media savvy small business owners and where they stand regarding job passions and key challenges. Deluxe’s survey of small business owners uncovers the following results:
- 75% were motivated to start their own business in order to pursue a personal passion and work for themselves; only 10% started a business after being laid off from a job.
- Social media use is high among this sample, with 83% of respondents planning to utilize social channels for business over the next year; 40% plan to focus their efforts on Facebook and 25% on LinkedIn.
- 57% report using social media to increase their reach/frequency of contact with potential customers. 15% cite a direct impact on sales.
- 49% of small business owners claim that effectively reaching customers with limited resources is their biggest challenge. This is more than twice other key challenges cited: managing the costs of doing business (19%) and securing credit (12%). Their biggest frustration about marketing: They don’t know if what they are doing is effective.
» Obama’s Social Media Outposts Join the Campaign
Reaching out once again to the young technically savvy voters who helped him get elected, President Obama has officially moved his Facebook page and his Twitter account, @BarackObama, into campaign mode.
Mr. Obama has more than 8.6 million followers on Twitter, and more than 21.6 million Facebook “fans.” Among potential and actual Republican candidates for president, former Gov. Sarah Palin of Alaska has the largest social media fan base with 565,000 followers on Twitter and 3.1 million fans on Facebook.
» 50 Social Sites That Every Business Needs a Presence on
If your business limits its online presence to advertising banners and blogging, it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners and employees.
» Did You Know?
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