Search Engine Optimization (SEO)

13 Tips on SEO for home improvement businesses

13 Tips on SEO for home improvement businesses

SEO for home improvement should be approached just like any other SEO projects. However, some subtle differences mostly have to do with content and targeting the local search keywords. In essence, your goal should be to catch your prospects when they are looking for a service provider online. To do that, you’re going to need […]

What is Local SEO and Why is it Important?

What is Local SEO and Why is it Important?

What is Local SEO? Local SEO is mostly about Local Business Pages, Citations, and Reviews You are not the first to ask: What is Local SEO? Many confuse it with organic SEO. In fact, they overlap each other in practice.   Local involves listing your business completely and accurately in local directories and updating them regularly.  […]

Are you prepared for Fred and Hummingbird?

Are you prepared for Fred and Hummingbird?

In this article, our Boston SEO consultants offer insight into Google’s recent algorithm updates. Hummingbird and Fred are two of Google’s recent algorithmic updates.   This article was written by our top Boston SEO consultant and is designed to answer some of the most common questions about this massive change in the search results. Undoubtedly, […]

Should I hire a Local SEO Consultant or do it myself?

Should I hire a Local SEO Consultant or do it myself?

The right local SEO consultant can help you grow your business; the wrong one can just cost you a lot of money. Before we talk about hiring a local SEO Consultant, let’s cover the basics of local SEO.  What is it and what it can do for your business? In the simplest terms, Local SEO […]

All you need to know about Structured Data, Schema, SERPs, Rich Knowledge Boxes, Snippets and more

All you need to know about Structured Data, Schema, SERPs, Rich Knowledge Boxes, Snippets and more

The term ‘structured data’ has gained a lot of traction recently. This article will give you the basics of structured data, what it is, who is behind it.  Why it is essential for SEO.  You will have the knowledge needed to enhance and improve your SERPs that impact search engine marketing results. What is structured […]

How to make a successful blog – 8 helpful Tips for first time bloggers

How to make a successful blog – 8 helpful Tips for first time bloggers

If you are wondering how to make a successful blog this is the right place to start. There are a lot of blogs on the Internet. When we create a piece of content, we’re competing for readers with a half dozen other sources, whether we’re writing news articles, blog tips, or creating product reviews. On top of […]

Restaurant marketing Ideas, Reviews and 12 Tips to guide your SEM campaign

Restaurant marketing Ideas, Reviews and 12 Tips to guide your SEM campaign

Restaurant marketing is similar to any other businesses, but there are two significant players, Yelp and Google, and they are dominating the industry. Today, we provide 12 restaurant marketing tips and advice to help seize the top spots in search engines and customer review websites. If you’re interested in learning how to put an end to […]

Hey Google: advance structured data

Hey Google: advance structured data

During the Google I/O conference in May 2013, Amit Singhal, presented on the future of search, explaining that “a search engine’s three primary functions will need to evolve and that search will need to answer, converse, and anticipate.”[1] Although Mr. Singhal no longer works at Google, these concepts still drive the company’s vision of its […]

10 Tips on Hiring SEO Consultants for Your Law Firm

10 Tips on Hiring SEO Consultants for Your Law Firm

If you own a law firm and are looking for SEO consultants, this article will give you a broad overview of SEO strategy and implementation. To make it an easy read we have outlined ten points including advice on search engine optimization (SEO), blogging and reputation management to squash or mute those negative reviews. If […]

Will the Lighthouse accessibility audit tool help make the web more accessible?

Google’s Lighthouse accessibility audit tool has the potential to make billions of websites more accessible without legislation. History tells us unless Google makes accessibility a ranking factor, we will continue to see slow progress. Why does Google want the web accessible? The answer is simple.  Google wants everyone to be delighted with their online experience.  […]